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Speakeri

Martin Cserba


Co-founder 101 Worldwide AG (New Marketing)
(Germany)

Over 15 years of experience in digital marketing and sales development, working one of the most important IT companies in the world - Hewlett-Packard.

In 1993 he founded and ran 21TORR, one of the leading interactive agencies in Germany. 2006 - mid 2007, he was Senior Vice President at Pepper, focusing on customer relationship building.

Today, Martin is co-founder and executive board member at 101 Worldwide, a marketing agency holding headquartered in Munich, Germany. Martin and his international agency network fight for more credibility and impact in marketing and advertising in todays world of a superpublic and hyperconnected society.

 


Program

8:00 - 8:40 Inregistrare & Welcome coffee

8:40 - 8:45 Welcome speech

8:45 - 11:00 Sesiunea Plenara I
Comunicarea Politica. Reguli si exceptii

11:00 - 11:15 Pauza de cafea

11:15 - 12:00 Dezbatere I
Cum sa treci dincolo de ecran. Moderatori fata in fata cu politicienii care fac rating

12:00 - 14:30 Sesiunea Plenara II
Trenduri revolutionare in Marketingul si Comunicarea Politica

14:30 - 15:30 Pranz - Restaurant Balada, etajul 21

15:30 - 16:45 Dezbatere II
Sa dam electoratului cat mai multe bloguri

16:45 - 17:00 Pauza de cafea

17:00 - 18:30 Panel
Managementul Campaniilor Online & Viitorul Comunicarii Politice in era digitala

Eveniment sustinut de

Organizatorii evenimentului